![]() They insert this step in the Marketing Qualification stage of the waterfall – also known as Marketing Qualified Lead stage. It also needs to be measured in a new way and used to validate programs and campaigns early and often. With its latest iteration of the Demand Waterfall, SiriusDecisions is simply showing how this proven process needs to be aligned properly with best-in-class demand generation modeling and measurement. “Teleprospecting is more important than ever” – SiriusDecisions At some point, every organization has used some flavor of teleprospecting to drive leads into the funnel. Before email it was considered the low-cost channel to reach a broader base of prospects and customers with your message and try to source more qualified leads for sales. Sales and marketing teams have been teleprospecting for decades. #1: Comprehensive marketing qualification stage – including telemarketing I have explained the first point below, the second and third points are covered in Part 2 of this article. To me, there were three areas that I found most interesting, and explaining these points will help you to understand just why the Demand Waterfall is so widely used. When SiriusDecisions unveiled the ‘rearchitected’ version of their Demand Waterfall in 2012, it was clear that it had become a sophisticated and mature framework that logically arranged all the elements that marketers need to coordinate in order to optimize their demand generation efforts. In this 2-part article, we explain how it works and why it is so useful. We are very excited to bring the powerful combined value of Forrester + SiriusDecisions to the market. Great works lie ahead.Marketing strategy Tags: B2B Marketing Funnel SiriusDecisions Waterfall Launched in 2002, and revised in 2012, the SiriusDecisions Demand Waterfall has become the de facto standard for managing demand generation processes. Our clients are the “North Star” of the deal - they guide the direction, structure, and timing of how we come together. You won’t be able to win the future without executing at a high level day-to-day - that’s what SiriusDecisions will do for you.įorrester has a long history of successful acquisitions - from Giga to Jupiter to Fletcher Research in the UK to Springboard in Asia and to our 2018 acquisitions of FeedbackNow and GlimpzIt. Over the years, we have learned to minimize disruption and maximize value for our clients. To Forrester clients, I am very pleased that we will be able to offer you the Sirius Way as a means of sharpening your customer operations. We will collaborate with you to improve and widen the Sirius Way - making it available globally, extending it to new disciplines (like IT), and taking it to new industries. ![]() To SiriusDecisions clients, I pledge that we will not dilute the amazing service and value that SiriusDecisions has delivered to you for years.
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